The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Give-A-Care Collection
Agency: lg2 / Toronto
Client: Rethink Breast Cancer Category: Craft / Writing - Campaign
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Craft / Writing - Campaign
SAFE&SOUND MUSIC PLAYER
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG INSURANCE Category: Mobile
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile
Flags
Agency: AlmapBBDO / São Paulo
Client: Visa Category: Craft / Art Direction - Single or Campaign
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Art Direction - Single or Campaign
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Art Direction - Single or Campaign
Floods
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Craft / Art Direction - Single or Campaign
Boeing Flypaper
Agency: FCB / Chicago
Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Art Direction - Single or Campaign
Save Their Tears
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Craft / Art Direction - Single or Campaign
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Craft / Art Direction - Single or Campaign
One Cut Kill All
Agency: Ogilvy Group Thailand / Bangkok
Client: Seub Nakhasathien Foundation Category: Craft / Art Direction - Single or Campaign
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Craft / Art Direction - Single or Campaign
KIMONO WEARING THE RAIN
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo
Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Campaign
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Craft / Art Direction - Single or Campaign
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out
Agency: Studio Sonda / Vizinada
Client: Vinski podrum Buzet Category: Data Visualization / Static
West Marin Review, cover series
Agency: Madeleine Corson Design / San Francisco
Client: West Marin Review Category: Editorial / Magazine Cover Design
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Craft / Use of Digital Technology - Single or Campaign
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Craft / Use of Digital Technology - Single or Campaign
The First Analog Webstore
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG Category: Craft / Use of Digital Technology - Single or Campaign
Typevoice
Agency: Ogilvy / New York
Client: Webby Awards Category: Craft / Use of Digital Technology - Single or Campaign
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Craft / Use of Digital Technology - Single or Campaign
Donate your data
Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen
Client: Waoo Category: Craft / Use of Digital Technology - Single or Campaign
Dragon Spotting for Disney's Pete's Dragon
Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: User-Generated Content
Commercializer
Agency: CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles
Client: letgo Category: User-Generated Content
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: User-Generated Content
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: User-Generated Content
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: User-Generated Content
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: User-Generated Content
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation
Stop the Hunger
Agency: Impact BBDO / Dubai
Client: Mars Category: Online Advertising / Interactive Video
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC Category: Online Advertising / Interactive Video
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Award:
2017 Cross-Platform Merit Award
Agency:
lg2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17076M
Award:
2017 Cross-Platform Merit Award
Agency:
Marcel / Sydney
Client:
ABC / Marcel
Title:
Art Breaks
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17077M
Award:
2017 Cross-Platform Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
2016 Wrapped
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17078M
Award:
2017 Cross-Platform Merit Award
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17079M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client:
LMG INSURANCE
Title:
SAFE&SOUND MUSIC PLAYER
Category:
Mobile
Annual ID:
OS_BE17092M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
Voices of Life
Category:
Mobile
Annual ID:
OS_BE17093M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Dubai
Client:
Samsung
Title:
Samsung Safety Screen
Category:
Mobile
Annual ID:
OS_BE17094M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile
Annual ID:
OS_BE17095M
Award:
2017 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile
Annual ID:
OS_BE17096M
Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Mobile
Annual ID:
OS_BE17097M
Award:
2017 Branded Entertainment Merit Award
Agency:
We Are Social / Milan
Client:
Netflix
Title:
Speak like the Patrón
Category:
Mobile
Annual ID:
OS_BE17098M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Visa
Title:
Flags
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17159M
Award:
2017 Print & Outdoor Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17160M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17161M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17162M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Floods
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17163M
Award:
2017 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
The Boeing Company
Title:
Boeing Flypaper
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17164M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17165M
Award:
2017 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai
Client:
Johnson & Johnson
Title:
Save Their Tears
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17166M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17167M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Seub Nakhasathien Foundation
Title:
One Cut Kill All
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17168M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17169M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo
Client:
TAKASHIMAYA
Title:
KIMONO WEARING THE RAIN
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17170M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17171M
Award:
2017 Design Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Annual ID:
OS_DE17189M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Annual ID:
OS_DE17190M
Award:
2017 Design Merit Award
Agency:
Studio Sonda / Vizinada
Client:
Vinski podrum Buzet
Title:
Piquentum St. Vital 2014, label through which nature speaks out
Category:
Data Visualization / Static
Annual ID:
OS_DE17191M
Award:
2017 Design Merit Award
Agency:
Madeleine Corson Design / San Francisco
Client:
West Marin Review
Title:
West Marin Review, cover series
Category:
Editorial / Magazine Cover Design
Annual ID:
OS_DE17127M
Award:
2017 Direct Marketing Merit Award
Agency:
FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI17118M
Award:
2017 Direct Marketing Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI17119M
Award:
2017 Direct Marketing Merit Award
Agency:
HEIMAT / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI17120M
Award:
2017 Direct Marketing Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI17121M
Award:
2017 Direct Marketing Merit Award
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI17122M
Award:
2017 Direct Marketing Merit Award
Agency:
UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen
Client:
Waoo
Title:
Donate your data
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI17123M
Award:
2017 Mobile Merit Award
Agency:
The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client:
The Walt Disney Company
Title:
Dragon Spotting for Disney's Pete's Dragon
Category:
Use of Technology / Augmented Reality
Annual ID:
OS_MO17070M
Award:
2017 Branded Entertainment Merit Award
Agency:
360i / New York
Client:
HBO
Title:
#BallersIntroContest
Category:
User-Generated Content
Annual ID:
OS_BE17118M
Award:
2017 Branded Entertainment Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live Event
Category:
User-Generated Content
Annual ID:
OS_BE17119M
Award:
2017 Branded Entertainment Merit Award
Agency:
CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles
Client:
letgo
Title:
Commercializer
Category:
User-Generated Content
Annual ID:
OS_BE17120M
Award:
2017 Branded Entertainment Merit Award
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
User-Generated Content
Annual ID:
OS_BE17121M
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
User-Generated Content
Annual ID:
OS_BE17122M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
User-Generated Content
Annual ID:
OS_BE17123M
Award:
2017 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
User-Generated Content
Annual ID:
OS_BE17124M
Award:
2017 Responsive Environments Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
User Activation
Annual ID:
OS_RE17011M
Award:
2017 Responsive Environments Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
User Activation
Annual ID:
OS_RE17012M
Award:
2017 Responsive Environments Merit Award
Agency:
Leo Burnett / Dubai
Client:
Samsung
Title:
Samsung Safety Screen
Category:
User Activation
Annual ID:
OS_RE17013M
Award:
2017 Responsive Environments Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
User Activation
Annual ID:
OS_RE17014M
Award:
2017 Responsive Environments Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Hū: the spectrum of being
Category:
User Activation
Annual ID:
OS_RE17015M
Award:
2017 Interactive Merit Award
Agency:
Impact BBDO / Dubai
Client:
Mars
Title:
Stop the Hunger
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17054M
Award:
2017 Interactive Merit Award
Agency:
Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client:
KFC
Title:
Shakin' Shakin'
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17055M
Award:
2017 Design Merit Award
Agency:
BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17227M
